The Cycle of a coupon

I thought you might find this interesting also! Just so that you know a little more about coupons!

Did you know that there is a whole process that the coupon goes through before and after you hand it over to the cashier?

First, the marketing department at a manufacturer decides that they would like to run a coupon campaign for one or many of their products. They then contact a coupon distributor such as Coupons.com or SmartSource (newspaper insert) and arrange to have the coupon available to consumers. That is how the coupon ends up in our hands!

After you give the coupon over to the store they will send it to a Clearing House which sorts through the millions of coupons to ultimately determine how much is due to the store from each manufacturer. That report then gets sent to the manufacturers who cut a check to the store for the coupons that they submitted.

This is the one thing I wish more cashiers were more educated on! They often do not understand that the company they are working for (The Store) will ultimately be reimbursed for the coupons and in most cases will be given the face value of the coupon an additional $.08 per coupon that is redeemed. Hey, so the stores are making money on our coupons!