Here are some facts that I found interesting:
- Coupon redemption in the first half of 2010 increased by 7.9%, outpacing results in the first half of 2009. Consumers saved nearly $2 billion with coupons during this time frame.
- 92% of shoppers have changed their grocery shopping behavior in the last two years
- 73% (3 out of 4) of shoppers stock up on an item when they find a bargain
- 1965: One-half of Americans are now coupon users
- 2010: Consumer packaged goods coupon distribution and redemption (as of first half) continue to build on record-breaking growth trends of 2009. Consumer purchase behavior points to a permanent shift toward value and saving as the United States recovers from the worst recession since the Great Depression

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