Target has a new price matching policy!

In case you haven’t heard Target announced their new price matching policy here are a few of the key points for the full press release go here.
As of July 12, Target stores nationwide will match advertised prices from competitors on identical items in local markets, assuring guests that our products are priced right. We’ve been testing Our Low Price Promise in Target stores in the Denver and Orlando markets since March 2009 and in select Minneapolis stores since May 2009….

How Our Low Price Promise Works
Within seven days of purchase, guests can bring the actual printed competitor ad and a Target receipt of purchase of the same item to our in-store Guest Service area to receive a price adjustment. Photos/copies of advertisements or receipts will not be accepted.

In an effort to ensure that our checkout lanes are efficient and quick for our guests, we’ll handle price matches at our Guest Service desk. If a guest wants to do a price match in the checkout lane, our team members will ring up an item at the current price and then direct the guest to the Guest Service desk to do the price adjustment.

Price matching will apply to current, local print ads for in-store products only. Our price-match policy is not applicable to Target.com or other online ads.